4 Quick Tips To Get People Interested In What YOU
November 7th, 2009 | 
Author: 4 Quick Tips To Get People Interested In What YOU Do
By Victoria Player the “Online Marketing Coach”
I recently put a survey together asking my list what their most important question was in regard to marketing and growing their business. The results showed a common theme. Many of you enquired How can I get people interested in what I do?
In this article I share some tips to increase your visibility get the attention of YOUR target audience and help elevate your expert status making YOU the natural choice.
This week whilst I was working with a client I was asked a similar question. Jane not her real name explained that shed been attending a number of local networking events collecting business cards and following up with those that shed met. Shed also spent time using Facebook and Twitter. Despite consistent effort shed been unable to generate attention and still had nothing to show for her efforts. Jane wanted to know how to capture interest and then turn that interest into income!
1. Demonstrate your expertise
This will quickly filter out anyone who is not part of your target market and immediately give you a greater return on your investment of time. Youre ONLY communicating with those that WANT to hear your message. Marketing becomes much more enjoyable because youre not forcing yourself on people who dont want to hear from you.
2. Write an article on your area of expertise
Your article should recognise your target audiences wants needs and problems just as Ive done here. Im answering my readers questions and challenges whilst simultaneously building rapport and breaking down the scepticism associated to buying. Publish your article within your ezine and post to article submission sites across the internet.
3. Repurpose your content
In light of the current economic downturn its vital to make a PERSONAL connection with your audience. Use media such as video or audio to repurpose your article. Chop it up into 140 characters for Twitter tips. Post it at your blog and drive traffic from Facebook. Chop it into soundbites for a series of audio tips to share on Friendfeed or video yourself and post it to YouTube.
4. Use social proof
Nothing builds credibility more than others showering you with praise. Its also a powerful tool in leading people to buy. It works on the idea that if everyone else is doing something then youre going to want to do it as well. Here are examples of Tweets I received yesterday that I retweeted RT to my social networks:
RT: SusanSavery VictoriaPlayer Hi Victoria great coaching call yesterday I spent the rest of the day doing research lol thanks again for your fantastic marketing ideas! xx Ps the video diary is great :
RT: TerriBelford victoriaplayer love your new audio/video blog Victoria. http://snurl.com/fvea8
RT: Richard__White Just finished listening to free audio by victoriaplayer very useful tips on making internet marketing work for you: http://bit.ly/97vX3
Offer proof where possible by including testimonials comments and case studies within your content. These can then be broadcast within your ezine or across social networks.
WANT TO USE THIS ARTICLE IN YOUR EMAIL NEWSLETTER WEBSITE OR BLOG? Feel free but may I ask that you include the resource box below in full. You are also welcome to use my photo.
About the writer: ABOUT THE AUTHOR: Victoria Player the Online Marketing Coach is founder of the small business growth website www.VictoriaPlayer.com and creator of a proven stepbystep system for increasing your online visibility positioning yourself as an expert and attracting more of your IDEAL clients without the need to sell. To get your FREE audio training program mini ecourse and practical howto marketing advice for attracting repeat and increased business each and every month visit http://www.VictoriaPlayer.com.
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