3 Key Strategies For Pre-selling Mlm Prospects For A Network
June 21st, 2010 | 
Author: 3 Key Strategies For Pre-selling Mlm Prospects For A Network Marketing Business
Network marketing prospects may have an interest in an opportunity but they often need more information before they will move forward. In the days of “old school” network marketing industry “heavy hitters” would often aggressively try to close a prospect whether they were ready or not. Prospects in today’s marketplace have too much buyer’s resistance for such “strong arm” tactics. Prospects of today need to be “presold” before they are comfortable enough to become a distributor.
Strategy1 Invite Your Prospect To A Company Call Or Event
This tactic is effective for 2 reasons. First your prospect’s willingness to attend an event is an excellent way of evaluating their desire. If they are reluctant to attend an event it is unlikely that the timing is right for them to start a business. It is important that you stress the benefits of attending the event to your prospect. Without going over the benefits your prospect may not see the value of attending.
This tactic is also effective because it allows your prospect the opportunity to gather information about the company from other sources. The chances are that your credibility will grow as your prospect gathers company information from a variety of sources.
Strategy2 Establish Yourself As An Expert
If you have written articles about network marketing make them available for your prospect to read. If you have written mlm training materials send them as well. The material that you send should be helpful and interesting. Try to avoid company propaganda. If you have not authored material send your prospect links to other people’s quality content. The fact that you recognize helpful information will increase your expert status.
Strategy3 Allow Them To Speak With A Successful Member Of Your Upline
This strategy is more effective than 3way calls. The problem with 3way calls is that they establish another person as the expert and not you!
VERY Bad!
The key to making this strategy work is to carefully coach your upline on how to handle the call. Give them background information regarding your prospect’s goals and needs. Try to match the personalities of the prospect and the team member for compatibility. When your team members consent to recieving calls from your prospects try to reciprocate with something of benefit to them. ALWAYS direct your team member with suggestions for your prospect’s next step after the call.
In conclusion 21st century sponsoring in network marketing is more about preselling than it is about closing. To the extent that a marketer can “court” a prospectis the determining factor for success in a highly competitive industry.
About the writer: Michael Hutchins is a Professional guide at Renegade University the FREE members only site where students can EARN CASH while learning cutting edge Internet marketing skills and online selling strategies. To learn the secrets of achieving REAL residual income that 97.9 don’t know and only the mlm “heavy hitters” understand subscribe to Mike’sFREE weekly newsletter
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