Marketing Tips

Archive for February, 2010

Want Free Traffic? Try Posting On Forums!

If you’re looking for free traffic and who isn’t … try posting on forums.

In case you’re not familiar with forums a forum is simply an online discussion site where likeminded individuals gather to discuss subjects dealing within or around topic categories in the forum.

What’s great about forums is the fact that there’s a forum for every interest under the sun. And whether you’re interested in accounting beauty business or pets chances are there’s a forum for it.

So how does posting on forums bring free traffic to your website?

Well at the end of each forum post you’re allowed to include a signature a small blurb or advertisement about your website. Forum members and visitors who read your post will click on the link in your signature if it’s interesting enough.

And voila …free traffic!

Does it work?

Well since most of my traffic comes from forums as well as the articles I write if you’ve ever visited my Free Marketing TipsBlog chances are better than 50/50 that you arrived there via a forum post I wrote.

So how do you go about finding a forum whose subject matter focuses on your interests?

Easy. Just visit your favorite search engine and type in a subject you’re interested in followed by the word “forums.” For example “pet forums.” Or “small business forums.

There is one important caveat to getting free traffic from posting on forums.

It won’t work unless you’re an active poster. That means you have to commit to posting on forums at least several times a week. I generally spend about 1520 minutes a day posting on forums.

One last thing unless you don’t have anything better to do with your time don’t fall into the trap of treating forums like an allday chatroom like so many forum members do. Make your post and leave.

After all you have a business to run right?

About the writer:nbsp;nbsp;David Jackson is a writer and the owner of FreeMarketingTipsBlog.com providing free marketing tips for your website or blog!
http://freemarketingtipsblog.com

Using Google Adwords To Drive Laser Targeted Traffic

The biggest well known secret in generating wealth in the internet based business or ecommerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business many smaller sites have generated good money by concentrating on a certain niche and some subniches.

This is a reason why ecommerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

Its a common business notion that if you want to make money you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising they know that there is such a company or product in existence. With the right type of advertising you can see the spurt of traffic growth to your site. With a high volume of traffic even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now there is no other advertising scheme that would be worth every cent than using Googles Adwords. The surge in popularity of Googles Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google’s Adwords you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google you can also be featured in their other search networks these includes sites like AskJeeves AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks nonsearch engine sites that feature Google Adwords which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

The Faceless Guru
http://www.thefacelessguru.com

About the writer:  Here to help others make money the easy way like I do.

Use Twitter To Increase B2B Sales

I would like to share with you a very powerful idea of mine that you could easily replicate at no cost to your business to improve your sales and marketing operations. You will undoubtedly have heard a great deal about Twitter it has great potential to provide intelligence to sales and marketing teams that will help them sell more.

How Does Twitter Help Sell More?

Use a private subscription of Twitter as a company specific newsfeed that busy sales marketing and public relations executives can view and cherry pick relevant information from. Sales specific intelligence can be posted to it including information on:

1. PROSPECTS and CLIENTS So you can engage based on their news needs and strategies.

2. RELEVANT INDUSTRY NEWS So you can keep track of wider issues such as compliance that could be used for sales campaigns.

3. COMPETITORS Keep up to date on competitors’ activities have they lost a client? Have they developed a killer app? Are they about to go into administration?

4. ANALYSTS AND RESEARCH Stay in touch with what is being said by analysts in your market.

5.LEAD GENERATION IDEAS Suggest sales campaigns and PR ideas based upon this market intelligence.

6.INTERNAL MARKETING CAMPAIGNS Align sales and marketing.

Below is an example of what Twitter Sales Information Feed could look like for a business specialising in SAP technology these are bite sized snippets that can be drilled into:

CAMPAIGN OPPORTUNITY: SAP customers caught in upgrade crisis http://bit.ly/OIHPQ contact quoted interviewees

FEATURE OPPORTUNITY: We have coverage in The FT in its Retail IT feature published

COMPETITOR NEWS: DSGi improves efficiency with SAP Finance software http://bit.ly/9OXWE

SALES CAMPAIGN IDEA: Create an ROI calculator for your clients and prospects to demonstrate return details here: http://nucleusresearch.com/

Business Benefits

This strategy is ideal for rapidly providing executives with the latest pinpoint focussed information they may not get a chance to source individually. Just by using Twitter in this way you will also instantly be marked out as a business alive to the opportunities with up to date market knowledge thereby enhancing your credibility in todays competitive market place.

By equipping your sales and marketing teams with the latest market knowledge they will be able to:

• Work closer together better aligning sales and marketing.
• Demonstrate exceptional knowledge of prospects clients or a verticals idiosyncrasies.
• Gain advantage over less informed competitors.
• Stay close to target markets and provide solutions and marketing information based on real needs.
• Reduce time otherwise spent trawling through masses of information.

Who should update the Twitter Sales Information Page?

The role of updating the Twitter page is best left to someone who has regular access to industry publications analyst reports the internal sales team industry influencers business partners and competitor information. Typically this would be someone in Public Relations who must have an acute understanding of the sales process or an external specialist.

We hope this simple yet powerful idea will be of use to you.

About the writer:nbsp;nbsp;Chris Quinn is a PR and Marketing alumni of the Bristol Business School. Chris runs Marketing in a Box a successful UK based B2B technology PR agency. He believes third party endorsement is the most powerful weapon at the disposal of marketers both on and offline.For more information on how we can help put your company at the front of the agenda for your prospects please visit our website or contact me directly on 440 1892 555 306.http://www.marketinginabox.com/