Marketing Tips

Archive for August, 2009

Imitation Sunglasses The New Way To Fool The World!

So you envy your neighbour because she has a pair of Chanel sunglasses? But there is nothing to envy you can get your pair of Chanel look alike in the form of imitation sunglasses. Imitation sunglasses as the name suggests are imitations of designer sunglasses. Made with great precision and by experienced designers imitation sunglasses may not have a brand name imprinted on them but they surely reflect the same class and style as a pair of branded shades.

Recently this range of sunglasses has become a great hit amongst youngsters and notsoyoung alike who wish to look like their favourite movie star or stand out amongst their peer group. Here are a few reasons why everyone is in love with imitation sunglasses these days:

They are affordable

Imitation sunglasses are a great way to fool the world and save your pocket. Your neighbour might be able to afford a pair of Roberto Cavalli shades but your family might have to go hungry for a day if you purchase one! But then that doesnt mean you dont have the right to look good. Imitation sunglasses help you fool the world just the way a pair of poker sunglasses help you fool the opponent. These sunglasses which are almost 1/10th price of original designer sunglasses exude the same class and make heads turn.

Great variety

The collection of imitation sunglasses offered by wholesale distributors these days offer much more variety and colours rather than designer sunglasses. If you want to have a pair of pink shades to go with your pink dress and a pair of black ones to go with your black formal shirt then buying two different colours of designer sunglasses is surely going to cost you a bomb! On the other hand imitation sunglasses with their cheap prices and discounts on bulk purchases offer you great variety in less price.

Its recession time

In this time of recession when people are breaking up due to stress a pair of brand new Armani sunshades is surely going to take you into further depression once you see its price. With recession hitting the world spending money on a luxury like sunglasses seems idiotic and eccentric. Hence in such a situation cheap affordable yet trendy imitation sunglasses make the best bet. Brands do not cost that much because of the design or the quality but its the expensive marketing and advertising cost that makes their prices touch the sky.

At www.lawholesaledist.com you can browse select and purchase sunglasses from an array of fashion and performance eyewear.

About the writer:  John Rivera. Author is director of Marketing and Advertising at LA Wholesale Distributors

How Web 2.0 Can Help You Make Sales With StumbleUpon

You’ve heard a lot of hype about Web 2.0 and its many applications and interfaces it offers. The world in general is enjoying many benefits and is enjoying the internet in a way they never thought possible. In fact Web 2.0 has changed our internet online experience in some very positive ways. Network marketers are able to reap some great benefits from having Web 2.0.

The many different social networks and online communities have given network marketers a great way to advertise their products free and provide exposure to their website. Sites such as Facebook MySpace Digg and many more are now available and have millions of members. Another great site that has proven to be very beneficial to network marketers is StumbleUpon. Let’s talk a little bit about StumbleUpon and what it can do for your internet business.

StumbleUpon is an internet community where users can find new web pages and rate them by how good they think they are. It’s based on the same principles as other social networks and includes not just websites but videos and photos. Once you join StumbleUpon and become a member everything you need is right in front of you. One of the many things that make StumbleUpon so great is that it allows users to search for their niche topics so a lot of valuable time is not wasted on pages they have no interest in seeing. So how can StumbleUpon help you make money?

When you’re a member of StumbleUpon millions of other members have access to your website right from their own browser. The member will type in the topics that they enjoy seeing and what interests them and click the “Stumble” button on the toolbar. Based on what topics they’ve selected they’ll get a list of web pages. After they’ve looked at the websites they have the option to rank them with thumb up or thumb down. The more thumbs up your website gets the higher it will show up on the search results when users are looking in your niche market.

StumbleUpon offers network marketers a great opportunity to generate a lot of traffic to their websitetraffic that can instantly turn into massive sales. Not only does this application give marketers the desire to promote their website here but gives them the incentive to make it as compelling and dynamic as possible. The higher the website is ranked the higher it will show up on the search results so users can “stumble” on it. When your website is appealing to your audience it is going to get a high ranking which will result in a lot of traffic coming your way.

StumbleUpon is compatible with many toolbar versions including Internet Explorer Mozilla Application Suite and Firefox to name a few. The unique and fascinating thing about advertising with applications encompassed by Web 2.0 is that many users are on these sites anyways so it gives them great advertising and moneymaking opportunities.

About the writer:  Llewelyn James is the cofounder of the Internet Millionaires Online Club to find out more about the power of Web2.0 and how it can be used to drive free targeted traffic to any website visit: www.web20trafficbuilder.com

How To Write Direct Mail Letters That Sell

If you want some serious response from your direct marketing get serious about your direct mail letters. The success of your direct mail campaigns stand and fall on the quality of your letter. But when it comes to direct mail letters you can find huge differences in style and quality.

Unfortunately all too many businesses send out woolly ungrammatical and poorly composed mailing letters which do more damage than good. On the other hand a good direct mail letter needs to be clear punchy and persuasive.

So what tricks are used by professional copywriters to create direct mail letters that really sell? Here are some simple steps to help you get serious about your direct mail letters:

Step 1: Hook Your Reader The first line of letter is vital. Your opening gambit should be short and
precise with a time limit to create urgency with the reader. Good headings should be short and clear and go easy on alliteration and superlatives.

Step 2: Paint a Picture Having hooked your reader with the headline work hard on the first paragraph as this is where you will engage your reader and make him want to read more. Use the first paragraph to paint a picture of what you can offer or what problem you can solve in the readers mind as the old saying goes people “buy the sizzle not the steak”. Don’t make it too long short and punchy is better.

Step 3: Time to Tease Now we have hooked the reader and engaged him we need to tease him a little in the next paragraph. Write something that’s going to make the reader want
to visit your shop give you a call for a chat or come to your website by implying some other benefits that may be on offer but only if they take the action you want them to.

Step 4: Bullet the Key Points At this point bullet points are good to use to reiterate the points you have made and allow the casual skim reader to pick up the points you want. Some readers may just scan the letter anyway and pick up on the visual cues the bullet points provide so make sure the bullets include really valid key points and not fluff.

Step 5: Add a Call to Action OK we have hooked and engaged the reader and reiterated the relevant points we are now ready to summarise and provide a call to action. A call to action tells the reader clearly what you want them to do or how to make a purchase. Surprisingly often this key step is overlooked.

Step 6: Don’t Forget To P.S. Now you need to sign off and include a P.S in your mailing letter. The P.S. is the second most read part of the direct mail letter after the heading so it’s where you want to hammer home your message. Adding a P.S. Allows you to summarise the key points you want to make although bear in mind that if the letter is a very formal approach it is not always appropriate.

Step 7: Flower the Text Now the main letter is finished you can also indulge in a little decoration
of the text just to give the eye some ‘flowers’ in the text to help keep the readers attention. For example break up text with hyphens. You can also use; semi colons and colons to create a dramatic pause just before a key point. And add just the occasional keyword in bold underline or italic but use sparingly.

About the writer:  This step by step guide to writing direct mail letters that sell is provided by www.selectabase.co.uk leading providers of UK direct mailing databases and lists. Selectabase provide quality lists for b2b and b2c direct mail campaigns packed with quality leads and prospects for your newly written direct mail letters to get their teeth into.